We turn effort into outcomes with clear, science‑informed tools.
Our calculators translate research into practical decisions—so you can spend less time guessing and more time making progress.
Impact by the numbers
Numbers tell the story of focus and usefulness. These high‑level figures reflect how people rely on our calculators around the world.
Our mission
Make fitness planning effortless with accurate, inclusive, and actionable calculators that help anyone move from intention to measurable progress.
Our why
People don’t need more noise—they need trustworthy numbers that lead to confident action. We remove friction, reduce guesswork, and give your effort a clear direction.
Audience snapshot
Our audience is highly intent‑driven. They arrive with a question, interact deeply, and leave with a plan. We welcome meaningful collaborations that respect users and add value.
Interested in respectful, user‑first partnerships? We collaborate selectively on educational content, tools, and relevant experiences that help users get results.
What we commit to
Accuracy first
We disclose assumptions, choose formulas responsibly, and keep improving based on research and feedback.
Trust and transparency
No dark patterns. Clear language, predictable results, and controls that do what they say.
Continuous improvement
We refine clarity, accessibility, and speed—useful tools should feel effortless.
Inclusive experience
Designed for different bodies, goals, and contexts—welcoming on every device.
Ready to get results?
Explore the calculators and turn your next decision into momentum.